 |
UFI Open Seminar in the Middle East
Manama, Kingdom of Bahrain
29-31 March 2010
|
|
|
|---|
 |
Programme |
Toolbox for Future Exhibition Management
|
|---|
Monday, 29 March
17:00 – 19:00 Meeting of the UFI Middle East/Africa Chapter
(for UFI Chapter members only)
|
20:00 – 23:00 Dinner reception for all participants
at the Invitation of Pico Bahrain
|
|
|
|---|
Tuesday, 30 March
|
08:45 – 09:15 Networking Refreshments
at the invitation of BPA Worldwide
|
 |
09:15 – 09:20 Opening of the 2010 UFI Open Seminar in the Middle East
09:20 – 09:30 Seminar introduction by the Seminar Moderator
 |
by: Paul Woodward, UFI Asia/Pacific Regional Manager, Hong Kong
|
09:30 – 10:15 Greening the Expo: Ethical Responsibilties and Business Needs
 |
by: Rashid Toefy, CEO, CTICC, Cape Town, South Africa
The state of the environment has become a concern for us all in one capacity or another. Environmental stewardship is the new buzzword and a growing number of our stakeholders expect better environmental performance us as a result. As a consequence there is an increasing need for the exhibition industry to ensure that meetings and events demonstrate real efforts to minimize negative environmental impact.
But these pressures can have a positive business impact as well. This presentation will address successful sustainability planning and implementation and showcase the efforts made in this direction by exhibition industry players from across the globe.
|
10:15 – 11:00 Changing Perspectives: The Power of Demand
 |
by: Karla Juegel, Managing Director, Exhibition & Event Management, Munich, Germany
There is no doubt that the future is a key strategic concern for exhibition professionals. It is with eyes wide open that we must observe changes, and developments as we envision the face of tomorrow’s exhibition industry. In this presentation we will evision the future vision from the perspective of our exhibition visitors as they create demands on exhibitors and organizers. We will examine some possible scenarios and models for future exhibitions as we look at opportunities provided from theme branding, live events, and visitor marketing innovations.
|
|
11:00 – 11:30 Networking Refreshments
at the invitation of BPA Worldwide
|
|
|
|---|
11:30 – 12:15 Pricing strategies in the trade fair industry
 |
by Jochen Witt, CEO, JWC, Cologne, Germany
Pricing is the most important profit driver in our exhibition business. But most show organizers apply pricing methods which do not reflect this principle. They do not charge for the real value they are offering to their customers. Based on a benchmark to other industries, Jochen Witt will demonstrate, how organizers and venue owners can significantly increase their profit by adopting modern pricing strategies.
|
12:15 – 13:00 Sponsorships: Maximizing benefits for both parties
 |
by Patrick Seitter, Head Marketing / Communications, ESB, Switzerland
For any organizer, sponsorships are above all a source of profit. Does this statement look very 20th Century? From the client’s perspective, sponsorships are, a marketing tool and unless objectives are fulfilled, he will never do it again. Nowadays, it is quite clear that sponsorships require the development of a strong win-win partnership.
|
|
13:00 – 14:30 Lunch at the invitation of
Dharan International Exhibitions Company
|
 |
|
|---|
14:30 – 15:15 Virtual Trade Shows: Complementary Component or Competitor?
 |
by: Simon Foster, CEO - UBM International Media, Maarssen, The Netherlands
Virtual exhibitions, when used as a complementary component of conventional exhibitions, can create a major impact as they provide the means to reach segments of the market not easily accessed by conventional shows in terms of distance, cost, and time. Although web literacy is not as advanced in the Middle East as in other regions of the world, it nevertheless promises to become a huge market potential.
But the increasing number of virtual exhibitions also poses a serious threat to conventional exhibitions and it is time for the exhibition industry to adapt to these changing times.
This presentation will give an introduction to the concepts and implementation of virtual exhibitions, examine their pros and cons and demonstrate how they can be used to reach target audiences.
|
15:15 – 16:00 Late check out! Event attendees and organizers face tougher hotel policies
 |
 |
Panel Discussion with:
Vincent Gérard, Managing Director, UFI, Paris, France
Barbara Rowell, CEO, Jacaranda Images, Amman, Jordan
Sue Howarth, Client Liasion Director, ADNEC, Abu Dhabi, UAE
Abdulnabi Daylami, CEO, Bahrain Tourism Company, Bahrain
In many countries in the Middle East and Africa, exhibition organisers and venue managers feel the threat of unfavorable rooming and accommodation sector policies. High rates, restricted room bookings and tough cancellation policies can all be factors that eventually affect event attendance.
Within a broader framework, the relationship between the exhibition industry and the hospitality industry is globally uncertain, especially with unbalanced contribution of each industry to the other. Our international experts will highlight ways to deal with these challenges and provide useful ideas for solutions.
|
16:00 – 16:15 Conclusions of the 2010 UFI Open Seminar in the Middle East
|
by: Paul Woodward, UFI Asia/Pacific Regional Manager, Hong Kong
|
|
16:15 Farewell refreshments
at the invitation of BPA Worldwide
|
|
|
19:00 – 23:00 Dinner in La Fountain:
Contemporary Arts Centre and Restaurant
Invitation of Arabian Exhibition Management
|
 |
Wednesday – 31 March
09:00 – 17:00 Tour of Bahrain: National Museum, Beit Al Quran, Bahrain Fort and Tree of Life!
|
Lunch at Ritz Carlton
at the invitation of City Neon, Bahrain
|
 |
|
|---|
Video: "Bahrain - Yours to experience"
|
English Version
|
Arabic Version
|
| UFI Platinum Sponsor: |
UFI Media Partners: |
|
 |
 |
 |
|
|---|
|
|---|
|
|
|
|